Home About us Editorial board Ahead of print Current issue Search Archives Submit article Instructions Subscribe Contacts Login 
ORIGINAL ARTICLE
Year : 2015  |  Volume : 13  |  Issue : 3  |  Page : 250-253

A study on adolescents to assess the impact of pictorial and textual warnings on panels of smoked and smokeless tobacco products in Western Maharashtra, India


1 Department of Public Health Dentistry, School of Dental Sciences, Krishna Institute of Medical Sciences University, Karad, Maharashtra, India
2 Department of Oral Medicine and Radiology, School of Dental Sciences, Krishna Institute of Medical Sciences University, Karad, Maharashtra, India
3 Department of Oral Pathology, Microbiology and Forensic Odontology, School of Dental Sciences, Krishna Institute of Medical Sciences University, Karad, Maharashtra, India

Correspondence Address:
K M Shivakumar
Department of Public Health Dentistry, School of Dental Sciences, Krishna Institute of Medical Sciences University, Karad - 415 110, Maharashtra
India
Login to access the Email id

Source of Support: None, Conflict of Interest: None


DOI: 10.4103/2319-5932.165243

Rights and Permissions

Introduction: Various pictorial and textual warnings are depicted with a hope that they will deter the individuals from using tobacco and inform them regarding the risks of tobacco. Yet there is lack of information regarding the comprehension of these signs by the adolescents. Aims: The aim was to explore the perception of the adolescents regarding the pictorial and textual warnings on tobacco packs. Materials and Methods: A cross-sectional study was conducted among 500 adolescents of Satara district using simple random sampling technique. A specially designed questionnaire was administered to assess understanding, credibility and persuasiveness of the pictorial and textual warnings on panel of smoked and chewable tobacco. A model containing the pictorial and textual warnings on panel of smoked and smokeless tobacco products were shown to the study subjects. Chi-square test was used for intergroup comparisons based on gender and age of the participants. The statistical analysis of data were done using SPSS version 20.0 (SPSS Inc., Chicago, IL, USA). Results: Nearly one-third of the study participants had often noticed warnings on tobacco packs in the last month, had sometimes read or looked closely at the warnings on tobacco packs in the last month and had rarely talked with anyone about these warnings. About more than two-third of the study participants had found the warning related pictures as not easy to understand, not believable and that these images did not deter them from the likely use of tobacco, and it did not stop them from using tobacco. Conclusion: We can infer that the textual and pictorial warnings failed to have desired deterrent impact on the adolescent who tend to initiate or continue the tobacco use despite the warning.


[FULL TEXT] [PDF]*
Print this article     Email this article
 Next article
 Previous article
 Table of Contents

 Similar in PUBMED
   Search Pubmed for
   Search in Google Scholar for
 Related articles
 Citation Manager
 Access Statistics
 Reader Comments
 Email Alert *
 Add to My List *
 * Requires registration (Free)
 

 Article Access Statistics
    Viewed2811    
    Printed142    
    Emailed0    
    PDF Downloaded315    
    Comments [Add]    

Recommend this journal