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Year : 2017  |  Volume : 15  |  Issue : 4  |  Page : 388-391

Factors influencing selection of manual toothbrush among an urban population in Chennai City, India: A cross-sectional study

Department of Public Health Dentistry, Ragas Dental College and Hospital, Chennai, Tamil Nadu, India

Correspondence Address:
Dr. Arthi Balasubramaniam
Department of Public Health Dentistry, 2/102, East Coast Road, Uthandi, Chennai - 600 119, Tamil Nadu
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Source of Support: None, Conflict of Interest: None

DOI: 10.4103/jiaphd.jiaphd_49_17

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Introduction: Toothbrush and toothpaste remain the mainstay of oral health measure. There are numerous factors that influence the choice of consumers to trade their toothbrush. Actual factors relating the use and purchase of manual toothbrush among consumers are under research. Aim: The aim of the study was to determine the attributes that influence the selection of manual toothbrush among an urban population to maintain their oral health. Materials and Methods: This survey was carried out among 1000 participants aged 18 or above and those who visited business malls, departmental stores, and cooperative society stores in Chennai city using a self-administered questionnaire. The questionnaire comprised of questions related to the various aspects of manual toothbrush head, bristle, handle, price, color, bristle texture, brand, etc. along with toothbrush brand with multiple choices at which the consumers wished to trade. Descriptive statistics and multinomial logistic regression were used. Results: The average age of the participants was 37.48 ± 14.85 years. Participants with higher education, professional employment, and with higher income had higher odds of selecting the conventional designed, diamond headed manual toothbrush, with slip prevention handle and preferred them purchasing at price of greater than Rs. 40. Conclusion: The study results point out the role of education, occupation, and income of consumers playing an important role in selecting the toothbrush of their choice.

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